X-MEN FOR BOSS
WHAT IS THE BRIEF?
How to convince the Vietnamese young men to use Xmen For Boss deodorant under the platform “fragrance for success”?
WHAT REALLY IS THE OPPORTUNITY?
The path towards success is highly competitive. Yet, our man is still young in his early twenties, and not yet known how to make himself stand out from the competition to succeed.
WHAT IS THE IDEA?
A series of online videos featuring the competitiveness as contexts for our men to shine and encounter his challenges, thanks to the invisible suit from X-Men For Boss.