Vinamilk wants to reinforce NSPN brand image as a “condensed creamer for coffee,” and to connect emotionally to the young consumers.
THÍNH (flirting) became the trend word that the young Vietnamese wish to receive, send and discuss.
Taking on the wave of the social term “Thính”, we introduced the story how Bich Phuong turns NSPN coffee milk become ”thính” to flirt with her crush.
Total 30,000,000 MV view on YouTube after 3 months.
Achieved high rankings in the YouTube Tet Ad Leader Board.