PERNOD RICARD – TET SPECIAL PACKAGING
WHAT IS THE BRIEF?
For alcohol industry, Lunar New Year is the golden time to enforce brand preference and drive sale.
Lunar New Year gift box is the ultimate medium to achieve both impactfully.
WHAT REALLY IS THE OPPORTUNITY?
A wide range of product portfolio allows us to bring local festive vibe to international alcohol brand. Each brand has their own Tet story to tell.
WHAT IS THE IDEA?
Special packaging designs for Lunar New Year reflect brand stories and local festive vibe.