Get In Touch
54-56 Hoa Dao, Ward 2, Phu Nhuan Dist,
Ho Chi Minh City , Vietnam
Phone: (84-28) 3517 3635
Fax: (84-28) 3517 3780
Work Inquiries
vu.nguyen@dsquare.com.vn
nhu.nguyen@dsquare.com.vn

OMO GENTLE’S – GENTLE LOVE

WHAT IS THE BRIEF?

How to launch the new OMO Gentle detergent that can highlight its “gentle” benefit and connect emotionally to moms?

WHAT REALLY IS THE OPPORTUNITY?

Bringing up children nowadays is tough, as moms are always uncertain that her loving care is not enough.

WHAT IS THE IDEA?

We reassured moms that with her Gentle Love, any decision she makes is the best for her babies. A social led campaign including 01 inspiring clip, 03 Bumper ads, … were orchestrated to tap on this tension.

We use cookies to give you the best experience.