Get In Touch
54-56 Hoa Dao, Ward 2, Phu Nhuan Dist,
Ho Chi Minh City , Vietnam
Phone: (84-28) 3517 3635
Fax: (84-28) 3517 3780
Work Inquiries
vu.nguyen@dsquare.com.vn
nhu.nguyen@dsquare.com.vn

DIANA PROMOTION

WHAT IS THE BRIEF?

How to increase sales via a sales promotion, but build Diana brand image at the same time?

WHAT REALLY IS THE OPPORTUNITY?

K-Pop attracts huge number of Vietnamese fangirls and VLive is one of the most popular platform that leading KPOP stars connect with their fans.

WHAT IS THE IDEA?

A partnership between Diana and VLive to create an experience related to K-Pop that can be irresistible to teenage girls: With every Diana pack purchased, fans gain points to unlock benefits of VLive app.

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