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CHIVAS REGAL 12 – PROTECT YOUR SUCCESS

WHAT IS THE BRIEF?

With Chivas’ brand idea of “Success is a blend”, how can Chivas connect to the 22-28 year-old adults of the Esports Community?

WHAT REALLY IS THE OPPORTUNITY?

Esports Community is an emerging one at Vietnam in which the top players are not only friends in-game but also in real life. Nevertheless they could not imagine one day; the Esports world, like the real world, appears a common enemy to unite and fight against.

WHAT IS THE IDEA?

Protect Your Success is set to be a wake up call for the united spirit of Esports Community: We created a formidable Deviant that challenged the whole Community. Then, we united the Esports top players to play against the Deviant for victory.

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